The Do the Right Thing Fair in Trento, known in Italian as Fa’ la cosa giusta!, is one of Italy’s most vibrant and long‑standing events dedicated to sustainable living, ethical consumption, and social innovation. Taking place each autumn in the city of Trento, this unique fair brings together people, ideas, products, and projects that promote a more conscious way of living and consuming, with a special focus on respect for the environment and social responsibility. For those eager to learn more about this event and plan a visit, this guide covers everything you need to know—including how to explore the official event hub at https://falacosagiustatrento.org/.
What the Do the Right Thing Fair Is
The Do the Right Thing Fair is more than just a trade show or market; it is a celebration of sustainable lifestyles and “critical consumption” — a term that refers to making everyday decisions with awareness of social and environmental impact. Since its beginnings nearly two decades ago, the fair has become a central meeting place for organic farmers, fair‑trade vendors, associations, social cooperatives, innovative companies, and sustainability advocates.
At its heart, the fair aims to encourage people to reflect on how their choices — from the food they buy to the clothes they wear and the ways they travel — affect the world around them. Through exhibitions, workshops, presentations, and hands‑on activities, visitors are invited to explore alternatives to mainstream consumption and discover how everyday life can be more ethical and environmentally responsible.
Where and When It Takes Place
The fair is hosted at Trento Expo in the city of Trento, a scenic Alpine city in northern Italy’s Trentino region. Trento Expo provides large halls and outdoor areas where exhibitors set up colorful stands showcasing their products and initiatives. The event typically takes place in late October and spans several days; for example, the 2025 edition occurred from 24 to 26 October 2025.
Because it is an annual event with evolving dates and programs, visitors should check updates on the official website https://falacosagiustatrento.org/ to confirm this year’s schedule, special guests, and program details.
Who Attends the Fair
The Do the Right Thing Fair draws a diverse crowd of people united by interest in sustainability, ethical consumption, community engagement, and environmental protection. Attendees typically include:
- Families and general visitors curious about sustainable living.
- Producers and artisans offering organic products, handcrafted goods, and eco‑friendly services.
- Social entrepreneurs and cooperatives promoting inclusive, community‑focused business models.
- Nonprofit organizations and activists presenting campaigns, educational initiatives, and social projects.
- Students and educators looking for learning opportunities in areas like environmental stewardship and ethical economics.
What You’ll Find There
Exhibitors and Marketplace
At the fair’s core is a marketplace of exhibitors offering a wide range of products and ideas that align with sustainability principles. You can expect to find:
- Organic and biodynamic food and beverages produced locally and responsibly.
- Eco‑friendly household products made with minimal environmental impact.
- Fair trade and artisanal goods that support equitable economic practices.
- Sustainable fashion and accessories made from recycled or responsibly sourced materials.
- Renewable technology offerings, such as solar energy solutions and green home products.
Many exhibitors are part of the Trentino solidarity economy, a local ecosystem of producers and organizations devoted to combining economic activity with social responsibility. Past fairs have showcased products ranging from organic cosmetics to innovative eco‑products like solar panels.
Workshops and Conferences
One of the standout features of the fair is its educational programming. Workshops and conferences span topics that include:
- How to reduce waste and live with a smaller ecological footprint.
- Strategies for supporting fair trade and ethical supply chains.
- Discussions on the future of sustainable agriculture.
- Hands‑on craft and cooking activities that teach practical skills.
These sessions are designed not only to inform but also to empower participants to bring sustainable practices into their daily lives.
Community and Networking
Unlike many trade fairs that focus purely on business, the Do the Right Thing Fair fosters a sense of community and collective action. There are plenty of opportunities to meet like‑minded individuals, discover grassroots projects, and engage in conversations about building a fairer, greener society. Groups often collaborate on shared themes, making the event a hub for networking among activists, entrepreneurs, and curious citizens alike.
Why the Fair Matters
In an era of growing environmental challenges and heightened awareness of social inequalities, events like the Do the Right Thing Fair play a crucial role in promoting alternatives to conventional consumption models. The fair:
- Raises awareness about the environmental and social impacts of consumer choices.
- Supports small producers and ethical businesses that might otherwise struggle to compete in mainstream markets.
- Builds community around shared values of respect for people and the planet.
- Educates and inspires visitors to think differently about everyday decisions.
This focus on both education and action distinguishes the fair from other commercial events, making it a meaningful cultural moment for the region and beyond.
How to Prepare for Your Visit
Before attending the fair, here are a few tips to make the most of your experience:
- Visit the official site: Check out https://falacosagiustatrento.org/ for the latest information on dates, programs, and featured speakers or exhibitors. The site often lists detailed agendas and practical info like how to get tickets.
- Plan your itinerary: With multiple workshops, talks, and stalls, it helps to have an idea of what interests you the most — whether that’s organic food, sustainable technology, or social initiatives.
- Bring reusable essentials: To embody the fair’s ethos, bring a reusable water bottle, tote bag, and notebook — reducing waste while you explore.
- Arrive early: Popular talks or activities may fill up quickly, so arriving early gives you the best chance to participate fully.
The Fair’s Legacy and Future
Now in its 20th edition, the Do the Right Thing Fair has carved out a lasting place in Trento’s cultural calendar. It emerged at a time when sustainability was still a niche concern and has grown alongside global interest in ethical lifestyles. While some of the practices celebrated at the fair have since become more widespread, the event continues to provide a dedicated space for deepening conversations about consumption choices and social impact.
Looking ahead, the fair remains a beacon for conscious consumers and innovators. Each new edition reflects not just trends in sustainable products but also evolving ideas about human well‑being, environmental justice, and community resilience. Whether you are an experienced advocate or newly curious about responsible living, this fair offers a rich, meaningful experience that blends education, commerce, and social engagement.
Final Thoughts
The Do the Right Thing Fair in Trento is not just an event — it is an invitation to rethink how we live, consume, and care for the world around us. With its blend of marketplace excitement, thoughtful programming, and community energy, it stands out as a showcase of innovation and conscience in modern life. By exploring opportunities, ideas, and connections at this event — and by visiting https://falacosagiustatrento.org/ — you step into a global conversation about what it means to live responsibly and joyfully in the 21st century.
